Privacy Policy

1. Information We Collect

Personal Information

We may collect the following types of personal information when you interact with our website or services:

• Contact Information: Name, email address, phone number, postal address
• Account Information: Username, password, and preferences when you create an account
• Order Information: Billing address, shipping address, payment details
• Communication Data: Information you provide when contacting us, including support requests and feedback
• Pet Information: Details about your pets when seeking advice or purchasing specific products
• Marketing Preferences: Your communication preferences and interests

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent on pages, click-through rates
• Cookie Data: Information collected through cookies and similar technologies
• Location Data: General geographic location based on IP address

2. How We Use Your Information

We use your personal information for the following purposes:

Service Provision

• Processing and fulfilling orders
• Providing customer support and responding to enquiries
• Delivering products and services
• Managing your account and preferences
• Providing personalised pet care advice

Communication

• Sending order confirmations and updates
• Providing important service announcements
• Delivering newsletters and marketing communications (with your consent)
• Responding to your questions and providing support

Business Operations

• Improving our website and services
• Conducting market research and analysis
• Preventing fraud and enhancing security
• Complying with legal obligations
• Managing business relationships

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Shipping and delivery
• Website hosting and maintenance
• Email delivery services
• Analytics and marketing services

These providers are contractually obligated to protect your information and may only use it for the specific services they provide to us.

Legal Requirements

We may disclose your information when required by law or when we believe in good faith that such disclosure is necessary to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our customers or others
• Investigate fraud or security issues

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transaction. We will notify you of any such change in ownership or control.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our Cookie Policy.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and personalise your experience
• Marketing Cookies: Used to deliver relevant advertisements

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices
• Secure hosting and backup procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

• Providing services and support
• Complying with legal obligations
• Resolving disputes and enforcing agreements
• Preventing fraud and abuse

Retention Periods

• Account Information: Retained until account deletion
• Order Information: Retained for 7 years for tax and legal purposes
• Marketing Communications: Until you unsubscribe or withdraw consent
• Website Analytics: Typically 26 months
• Support Communications: 3 years from last contact

7. Your Rights

Under applicable data protection laws, including the UK GDPR, you have the following rights regarding your personal information:

Access and Portability

• Right of Access: Request a copy of the personal information we hold about you
• Right to Portability: Receive your data in a structured, commonly used format

Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete personal information
• Right to Erasure: Request deletion of your personal information in certain circumstances

Processing Control

• Right to Restrict Processing: Limit how we use your personal information
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

Exercising Your Rights

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Phone: +44 20 7946 0958
• Post: Road Dynamo Pet Supplies, 123 High Street, London, SW1A 1AA

We will respond to your request within one month of receipt.

8. Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately.

9. International Data Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions from the UK government
• Standard contractual clauses approved by the UK authorities
• Certification schemes and codes of conduct
• Other appropriate safeguards as required by law

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you by email if you have provided your email address
• Post a notice on our website for significant changes
• Obtain your consent for material changes where required by law

We encourage you to review this privacy policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions, concerns, or complaints about this privacy policy or our data practices, please contact us:

Data Protection Officer

For matters specifically related to data protection, you may also contact our Data Protection Officer:

• Email: [email protected]
• Address: Data Protection Officer, Road Dynamo Pet Supplies, 123 High Street, London, SW1A 1AA

Supervisory Authority

You also have the right to lodge a complaint with the UK supervisory authority:

• Information Commissioner's Office (ICO)
• Website: www.ico.org.uk
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF